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Evolving over the years from novelty, to acceptance, to requirement, no design package is complete without some degree of Design Visualization. I have spent many years working toward advanced solutions in all aspects of 3D modeling, rendering, and animation, primarially for architecture, but all design disciplines may be covered. Modeling capabilities include Architectural, Structural, and Civil design projects, as well as specialty support in the creation of models representing Vehicles (Land, Sea, Air), People, Furniture, Vegetation and Landscape. Support is offered for contracturally required renderings and animations, RFP and project pursuit efforts, design concept exploration, and general image, video, and audio editing. Design videos are no longer the boring, motion-sickness inducing walk-throughs of just a few years ago. Think more along the lines of a short movie, or a long TV commercial (the good ones). The animator plays the role of Set Designer, Prop Master, Casting Agent, Light Rigger, Camera Operator, Stunt Coordinator, and Director. The Project Manager is the Producer. You provide the background infromation and as much or as little guidance as needed to achieve the best possible end product. You know the client and the overall project best, therefore you issue necessary course corrections as you see fit during development. |
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Video projects are more than 3D animation. They also include photography, diagrams, live video, narration, and background music, all of which are generated and/or processed in-house. Script development is generated from Basis of Design or Concept Documents, with collaboration by the project manager, and is recorded in a state-of-the-art audio facility. The design model is just one piece of the puzzle, and is
presented
within the framework of the story of the project - Who, Where, and Why.
Depending on the specific goals of the video (or rendering)
and its intended audience, When, and How may also play a role. |